{"title":"Gift Guide Eligible","description":"\u003cp\u003eProducts eligible for the ASHLEYGIFTS holiday gift guide code (excludes Zoom lessons).\u003c\/p\u003e","products":[{"product_id":"intense-hylaluronic-moisturizer-dry-skin","title":"Intense: Hyaluronic Moisturizer by Sarah Fendrich","description":"\u003cp\u003eYour skin is thirsty — and Intense: Hyaluronic Moisturizer by Sarah Fendrich is the answer. This rich, deeply hydrating formula restores the skin's elasticity and moisture balance, leaving you with a soft, smooth complexion that feels nourished all day without any oily residue.\u003c\/p\u003e\n\n\u003cp\u003eFormulated for dry skin, Intense delivers hyaluronic hydration that plumps and softens while actively improving skin elasticity over time. Lightweight enough to absorb quickly, rich enough to make a real difference.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDeeply hydrates and restores skin's moisture balance\u003c\/li\u003e\n\u003cli\u003eImproves elasticity for a firmer, more supple feel\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and smooth — no oily residue\u003c\/li\u003e\n\u003cli\u003eLightweight formula absorbs quickly\u003c\/li\u003e\n\u003cli\u003eIdeal for dry skin types\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with Firm: Firming Face \u0026amp; Eye Serum\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Apply a small amount to clean, dry skin morning and evening. Using upward circular motions, smooth over the face and neck. For best results, apply after Firm: Firming Face \u0026amp; Eye Serum while skin is still slightly damp to lock in maximum hydration. Follow with sunscreen in the morning.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772477440176,"sku":"MI50","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/IntenseHyaluronicMoisturizerOpen_6082a777-4596-4ff2-90c3-4d5cabc68e30.png?v=1724089347"},{"product_id":"firm-firming-face-eye-serum","title":"Firm: Firming Face \u0026 Eye Serum by Sarah Fendrich","description":"\u003cp\u003eFirm up, lift up, and show up with confidence. Firm: Firming Face \u0026amp; Eye Serum by Sarah Fendrich is a premium oil-free multi-benefit serum that visibly tightens and lifts the skin — on your face and around your eyes — so you look as energized as you feel.\u003c\/p\u003e\n\n\u003cp\u003eThis powerhouse serum targets the delicate eye area to reduce dark circles and firm sagging skin, while simultaneously smoothing and tightening the full face. Completely oil-free and fragrance-free, it's ideal for all skin types including sensitive skin.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFirms and tightens face and eye area\u003c\/li\u003e\n\u003cli\u003eVisibly reduces dark circles under the eye\u003c\/li\u003e\n\u003cli\u003eMulti-benefit — treats face and eye in one step\u003c\/li\u003e\n\u003cli\u003eOil-free — won't clog pores\u003c\/li\u003e\n\u003cli\u003eFragrance-free — ideal for sensitive skin\u003c\/li\u003e\n\u003cli\u003eLightweight formula absorbs quickly\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: After cleansing, apply a small amount to clean, dry skin. Gently pat — don't rub — around the eye area from the inner corner outward. Smooth over the face in upward strokes. Follow with Intense: Hyaluronic Moisturizer to lock in hydration. Use morning and evening for best results.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772477571248,"sku":"FF40","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/FIRM_FirmingFace_EyeSerum_cd4a8339-bc98-402b-9ec1-7a404d012a62.png?v=1724086622"},{"product_id":"exfoliate-mint-exfolating-facial-polish-all-skin-types","title":"Exfoliate: Mint Exfoliating Facial Polish by Sarah Fendrich","description":"\u003cp\u003eClean skin is the canvas for everything. Exfoliate: Mint Exfoliating Facial Polish by Sarah Fendrich gently lifts away dead skin cells and unclogs pores with a mild formula derived from sugar — leaving the skin fresh, smooth, and genuinely clean without stripping its natural moisture. Suitable for all skin types.\u003c\/p\u003e\u003cp\u003eThe refreshing mint scent and gentle sugar-based exfoliants polish the skin's surface while respecting its natural moisture barrier. Use 2–3 times per week for visibly smoother, more radiant skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle exfoliation with sugar-derived ingredients\u003c\/li\u003e\n\u003cli\u003eUnclogs pores and removes dead skin cells\u003c\/li\u003e\n\u003cli\u003eRefreshing mint formula — cooling sensation on application\u003c\/li\u003e\n\u003cli\u003eGentle enough for all skin types including sensitive skin\u003c\/li\u003e\n\u003cli\u003eRespects the skin's natural moisture barrier\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Apply a small amount to damp skin and massage gently in circular motions across the face, avoiding the eye area. Focus on the nose, chin, and forehead where pores tend to be larger. Rinse thoroughly with warm water and pat dry. Use 2–3 times per week. Follow with Chamomile Facial Wash for daily cleansing between sessions, and Intense: Hyaluronic Moisturizer to replenish hydration after exfoliating.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772477604016,"sku":"ME120","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Exfoliate_MintExfoliatingFacialPolish_01e5c59a-09e9-40f0-8569-788b39f7d914.png?v=1724086532"},{"product_id":"active-eye-cream-all-skin-types","title":"Active: Eye Cream by Sarah Fendrich","description":"\u003cp\u003eThe eye area shows age first — and Active: Eye Cream by Sarah Fendrich is formulated to address it. Enriched with active ingredients that visibly improve the appearance of fine lines, this silky gel-cream applies like silk, absorbs instantly, and works without leaving a greasy residue. Water-resistant and suitable for all skin types.\u003c\/p\u003e\u003cp\u003eA lightweight texture that delivers serious results — the unique gel-cream hybrid hydrates and firms the delicate under-eye area while fighting the appearance of fine lines with every use.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eActively improves the appearance of fine lines around the eye\u003c\/li\u003e\n\u003cli\u003eSilky gel-cream texture — absorbs quickly, no greasy finish\u003c\/li\u003e\n\u003cli\u003eWater-resistant formula — lasts through the day\u003c\/li\u003e\n\u003cli\u003eLightweight and comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003ePairs with Firm: Firming Face \u0026amp; Eye Serum for a complete eye routine\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: After cleansing, apply a small amount — about the size of a grain of rice per eye — using your ring finger, which applies the least pressure. Gently tap (never rub) around the orbital bone, starting from the inner corner under the eye and working outward. Use morning and evening. Apply before Intense: Hyaluronic Moisturizer so the eye cream absorbs first.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772478455984,"sku":"EC15","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/ActiveEyecreamSide_47677cfa-76b9-4783-9ada-2a7a18c06d9c.png?v=1724089704"},{"product_id":"luxury-brush-set-14-piece-a-brush-set-worth-bragging-about","title":"14 Piece Brush \u0026 Blend Set by Sarah Fendrich","description":"\u003cp\u003eEvery brush you'll ever need, in one beautifully packaged set — the 14 Piece Brush \u0026amp; Blend Set by Sarah Fendrich is the complete toolkit for a flawless makeup application every time. Crafted with ultra-soft, vegan bristles that blend, buff, and build with professional precision, whether you're a first-timer or a seasoned pro.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e14 professional-quality brushes for face, eyes \u0026amp; lips\u003c\/li\u003e\n\u003cli\u003eUltra-soft, vegan bristles for smooth, streak-free application\u003c\/li\u003e\n\u003cli\u003eWorks with powder, cream \u0026amp; liquid formulas\u003c\/li\u003e\n\u003cli\u003eBeginner-friendly and pro-approved\u003c\/li\u003e\n\u003cli\u003eComes in a gorgeous makeup case — gift-ready\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003cbr\u003ePowder Brush · Blush Brush · Large Shadow Brush · Oval Shadow Blender Brush · Concealer Brush · Flat Liner Brush · Precision Crease Shadow Brush · Mini Smudger Shadow Brush · Angle Liner Brush · Spot Concealer Brush · Flat Lip Brush · Fine Pointed Eye Liner · Spoolie · Lash 'n' Brow Groomer \u003cem\u003e+ Makeup Case\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHow to use: Each brush is designed for a specific purpose — use the larger fluffy brushes for face products and the smaller, more precise brushes for eyes and lips. Clean regularly with a gentle brush cleanser to maintain softness and performance.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772478488752,"sku":"14PC","price":149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/14_Brushes_noBG.png?v=1761540785"},{"product_id":"anti-aging-moisturizer-creme","title":"Embrace Moisturizer Cream by Sarah Fendrich","description":"\u003cp\u003eGive your skin the comfort it deserves — Embrace Moisturizer Cream by Sarah Fendrich is a rich yet non-greasy formula that deeply hydrates, soothes, and rejuvenates. Specially crafted for sensitive or irritated skin, it wraps your complexion in a silky-smooth layer of nourishment that absorbs instantly and lasts all day. 50ml.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply hydrates without a greasy residue\u003c\/li\u003e\n\u003cli\u003eSoothes and calms sensitive or irritated skin\u003c\/li\u003e\n\u003cli\u003ePromotes a healthy, radiant complexion\u003c\/li\u003e\n\u003cli\u003eEnriched with colloidal oatmeal for extra comfort\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e Intense hydration and soothing relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen:\u003c\/strong\u003e Boosts elasticity for a youthful appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColloidal Oatmeal:\u003c\/strong\u003e Gently calms and protects sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Powerful antioxidant to nourish and protect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Apply a small amount to clean, dry face and neck morning and\/or evening. 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Designed for lasting moisture and flawless all-day wear, this is the lip essential you'll reach for every single day.\u003c\/p\u003e\u003cp\u003eAvailable in 41 stunning shades — from everyday nudes to bold statement colors — there's a perfect Lipstick Luxury for every mood, occasion, and skin tone.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRich, creamy color with all-day moisture\u003c\/li\u003e\n\u003cli\u003eInfused with Vitamin E for nourishment \u0026amp; protection\u003c\/li\u003e\n\u003cli\u003eContains natural vanillin extract for a subtle, luxurious scent\u003c\/li\u003e\n\u003cli\u003eSmooth, non-drying formula that wears comfortably\u003c\/li\u003e\n\u003cli\u003e41 shades for every skin tone \u0026amp; occasion\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Apply directly to lips. For longer wear, line lips first with a matching lip liner. 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The creamy, pigment-rich formula glides on smoothly for precise definition — and stays put through meals, drinks, and everything in between.\u003c\/p\u003e\u003cp\u003eThe waterproof, smudge-proof formula delivers rich, vibrant color that won’t bleed or feather. The mechanical twist-up design means no sharpening ever needed. Available in 10 shades to complement any lip look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreamy, smudge-proof formula for clean, precise lip definition\u003c\/li\u003e\n\u003cli\u003eWaterproof design — lasts all day in any conditions\u003c\/li\u003e\n\u003cli\u003eRich pigment delivers vibrant, long-lasting color\u003c\/li\u003e\n\u003cli\u003eMechanical design — no sharpening needed\u003c\/li\u003e\n\u003cli\u003eAvailable in 10 shades\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Apply your lip primer first, then start in the center of your lips — the middle is your focal point, not the corners. Do the bottom lip first, then the top. Go slowly — rushing is the number one mistake with lip liner. For the top lip, create a slightly rounded cupid’s bow — not too pointed. Fill in the entire lip lightly with liner as a base so when your lipstick wears off throughout the day, there’s still color underneath. Pairs beautifully with Lipstick Luxury or Vinyl Lip Lacquer for a polished, defined finish.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAvailable Shades:\u003c\/strong\u003e Mulberry · Brick · Cognac · Graceful · Grenadine · Nude · Organza · Oxford · Salsa · Taffetas\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Mulberry","offer_id":43859370377392,"sku":"PA65","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Brick","offer_id":43859370410160,"sku":"PA55","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Cognac","offer_id":43859370442928,"sku":"PA57","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Graceful","offer_id":43859370475696,"sku":"PA61","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Grenadine","offer_id":43859370508464,"sku":"PA51","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Nude","offer_id":43859370541232,"sku":"PA41","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Organza","offer_id":43859370574000,"sku":"PA43","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Oxford","offer_id":43859370606768,"sku":"PA59","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Salsa","offer_id":43859370639536,"sku":"PA53","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Taffetas","offer_id":43859370672304,"sku":"PA47","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/MechanicalLipWaterproofLiner.png?v=1724085799"},{"product_id":"lipgloss-glossware","title":"Lipgloss by Sarah Fendrich","description":"\u003cp\u003eGorgeous, glossy lips in an instant — Lipgloss by Sarah Fendrich delivers vibrant, long-lasting color with a brilliant high-shine finish that never feels sticky. Wear it alone for a fresh, effortless look or layer it over your favorite lipstick to take any shade to the next level.\u003c\/p\u003e\n\u003cp\u003eEnriched with Vitamin E to keep lips soft, hydrated, and nourished all day. Available in 38 stunning shades — from sheer nudes to bold, head-turning colors — there’s a perfect gloss for every mood and skin tone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-shine, non-sticky formula\u003c\/li\u003e\n\u003cli\u003eLong-lasting vibrant color\u003c\/li\u003e\n\u003cli\u003eInfused with Vitamin E for hydration \u0026amp; nourishment\u003c\/li\u003e\n\u003cli\u003eWear alone or layer over lipstick\u003c\/li\u003e\n\u003cli\u003e38 shades for every skin tone \u0026amp; occasion\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eHow to use: Apply directly to lips from the applicator for an effortless everyday look. For longer wear, apply lip primer first and tap all over lips before the gloss. If lips are dry or peeling, use a lip balm first, then primer, then gloss. Layer over your favorite Lipstick Luxury shade for extra shine and dimension. For a more defined look, line lips first with a matching Mechanical Lip Liner. Lunar (clear sparkly) and Pink Lady are perfect everyday shades — great for on-the-go when you want color without the commitment of lipstick.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-lip-liner-and-lipstick\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Lip Tutorial: How to Apply Lip Liner and Lipstick →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Bling Bling","offer_id":44138123362480,"sku":"LG116","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Burlesque","offer_id":44138123231408,"sku":"LG172","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Cocoapuff","offer_id":43859353600176,"sku":"LG125","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Daiquiri","offer_id":43859353632944,"sku":"LG210","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Disco","offer_id":44138123133104,"sku":"LG166","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Eclectic","offer_id":44138124214448,"sku":"LG160","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Embrace","offer_id":43859353665712,"sku":"LG103","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Glitterazzi","offer_id":43859353698480,"sku":"LGG189","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Huetopia","offer_id":44138124509360,"sku":"LG-G151","price":31.0,"currency_code":"USD","in_stock":true},{"title":"High Speed","offer_id":44138124771504,"sku":"LG-G129","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Kimono","offer_id":43859353731248,"sku":"LG215","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Lip Candy","offer_id":43859353764016,"sku":"LG121","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Lunar","offer_id":43859353796784,"sku":"LG-G209","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Nearly Naked","offer_id":43859353829552,"sku":"LG165","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Nippy","offer_id":44138123100336,"sku":"LG225","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Noir","offer_id":43859353862320,"sku":"LG-G191","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Opulent","offer_id":44138123296944,"sku":"LG212","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Pinklady","offer_id":43859353895088,"sku":"LG111","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Pinky","offer_id":44138123067568,"sku":"LG106","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Pink Rocks Remix","offer_id":43859354026160,"sku":"LGG144","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Sanskrit","offer_id":44138124411056,"sku":"LG221","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Sequin","offer_id":43859353927856,"sku":"LG208","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Squeeze Toy","offer_id":44138123821232,"sku":"LG-G176","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Sweetipie","offer_id":43859353960624,"sku":"LG159","price":31.0,"currency_code":"USD","in_stock":false},{"title":"Swinger","offer_id":43859353993392,"sku":"LG164","price":31.0,"currency_code":"USD","in_stock":true},{"title":"Enchanted","offer_id":44835949936816,"sku":"LG-G150","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Hello Dolly","offer_id":44835949969584,"sku":"LG-G134","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Killer Heels","offer_id":44835950002352,"sku":"LG-G136","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Get Wet","offer_id":44835950035120,"sku":"LG-G170","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Hot Lips","offer_id":44835950067888,"sku":"LG-G135","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Hedonism","offer_id":44835950100656,"sku":"LG-G186","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sweet Spot","offer_id":44835950133424,"sku":"LG-G219","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Lalique","offer_id":44835950198960,"sku":"LG-G217","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sorbet","offer_id":44835950231728,"sku":"LG-G139","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Fringe","offer_id":44835950264496,"sku":"LG-G101","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Nibble","offer_id":44835950297264,"sku":"LG-G105","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Biker Chic","offer_id":44835950330032,"sku":"LG-G193","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Lou-lou","offer_id":44835950362800,"sku":"LG-G147","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Upgrade","offer_id":45470015291568,"sku":"LG169","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Lipgloss.png?v=1724085112"},{"product_id":"camera-ready","title":"Camera Ready Primer by Sarah Fendrich","description":"\u003cp\u003eMeet your new makeup essential — Camera Ready Primer by Sarah Fendrich. This bestselling, silicone-based primer creates an invisible, ultra-smooth canvas so your foundation glides on flawlessly and stays put all day.\u003c\/p\u003e\u003cp\u003eFormulated to minimize the appearance of fine lines, pores, and imperfections, Camera Ready delivers a velvety matte finish that keeps shine at bay from morning to night. Lightweight yet powerful, it’s the secret weapon behind a truly polished, long-lasting look.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreates a flawless, smooth canvas for foundation\u003c\/li\u003e\n\u003cli\u003eMinimizes pores and fine lines\u003c\/li\u003e\n\u003cli\u003eControls shine for an all-day matte finish\u003c\/li\u003e\n\u003cli\u003eLightweight, silicone-based formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Pump once — that’s all you need. Press and blend the primer all over your face including cheeks, nose, and forehead where redness and pores show most. Skip the under-eye area. Allow to set for 30 seconds before applying your BB Cream or foundation. One pump is enough — this is Step 1 in your routine.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=60\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-makeup-step-by-step-a-full-face-tutorial-from-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Full-Face Tutorial: How to Apply Makeup Step by Step →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-find-your-hi-def-foundation-shade\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Shade Guide: How to Find Your Hi-Def Foundation Shade →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772479602864,"sku":"CR1","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/CameraReadyPrimer.png?v=1724122122"},{"product_id":"bb-cream-age-defense-anti-age-tinted-moisturizer","title":"BB Cream by Sarah Fendrich","description":"\u003cp\u003eYour whole routine in one step — BB Cream by Sarah Fendrich is the ultimate multitasker. Coverage and hydration all in a single lightweight formula that feels like nothing on your skin. Perfect for when you want a polished, natural look without the effort of a full makeup routine.\u003c\/p\u003e\u003cp\u003eFormulated with powerhouse skin-loving ingredients — Vitamin B3, Cucumber, Chamomile, and Ginseng Aloe Vera — this BB Cream doesn't just even out your complexion, it actively nourishes and brightens it. Available in 8 shades from Fair to Dark.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCoverage + hydration in one step\u003c\/li\u003e\n\u003cli\u003eLightweight, buildable — sheer to medium coverage\u003c\/li\u003e\n\u003cli\u003eNatural, dewy, no-makeup finish\u003c\/li\u003e\n\u003cli\u003eEvens skin tone \u0026amp; conceals imperfections\u003c\/li\u003e\n\u003cli\u003eInfused with Vitamin B3, Cucumber, Chamomile \u0026amp; Ginseng Aloe Vera\u003c\/li\u003e\n\u003cli\u003eAvailable in 8 shades — Fair to Dark\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Always apply with a flat foundation brush — never a sponge, which absorbs too much product. Start at the inner cheek and work the brush upward and then downward toward the jaw. Blend in downward strokes along the nose. Work one side of the forehead at a time, blending downward. Use a tapping motion around the nose for precise coverage. Whatever is left on the brush, blend into the neck so there's no visible line. Finish with Dual Powder to set and extend wear.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=268\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-bb-cream-shade-guide\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's BB Cream Guide: How to Apply BB Cream + Find Your Shade →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Neutral","offer_id":43860935114928,"sku":"BB8","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Fair Cool","offer_id":43860935147696,"sku":"BB6","price":52.0,"currency_code":"USD","in_stock":false},{"title":"Medium Cool","offer_id":43860935180464,"sku":"BB9","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Light Cool","offer_id":43860935213232,"sku":"BB7","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Fair","offer_id":43860935246000,"sku":"BB1","price":52.0,"currency_code":"USD","in_stock":false},{"title":"Light","offer_id":43860935278768,"sku":"BB2","price":52.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":43860935311536,"sku":"BB4","price":52.0,"currency_code":"USD","in_stock":false},{"title":"Dark","offer_id":43860935344304,"sku":"BB5","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/BBCream.webp?v=1786335425"},{"product_id":"touch-up-veil-corrector-concealer","title":"Touch Up Veil Concealer by Sarah Fendrich","description":"\u003cp\u003eTouch Up Veil Concealer by Sarah Fendrich isn’t just a concealer — it’s a wakeup call for tired eyes. This lightweight, water-resistant formula delivers long-wear matte coverage while doubling as a brow highlighter and under-eye brightener. The Brightener shade, in a pink base tone, neutralizes dark circles for a visibly rested, lifted look. Available in 5 shades.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMulti-use: concealer, under-eye brightener, and brow highlighter in one\u003c\/li\u003e\n\u003cli\u003eWater-resistant, long-wear matte finish\u003c\/li\u003e\n\u003cli\u003eBrightener shade (pink base tone) neutralizes under-eye darkness\u003c\/li\u003e\n\u003cli\u003eLightweight — never heavy or cakey\u003c\/li\u003e\n\u003cli\u003e5 shades to match your skin tone\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Apply before your foundation — not after. Using your middle finger, tap the product from the inner corner all the way to the outer corner under the eye, giving extra attention to the inner corner where darkness gathers most. Always tap — never rub. Blend everything upward for a natural lifting effect. The concealer also works as an eraser tool — tap a little around the mouth or just above the brow to clean up any liner or shadow that’s gone slightly off track.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=105\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-makeup-step-by-step-a-full-face-tutorial-from-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Full-Face Tutorial: How to Apply Makeup Step by Step →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"N2 Cool Neutral","offer_id":43861011366064,"sku":"MPVN2","price":36.0,"currency_code":"USD","in_stock":true},{"title":"N25 Cool Neutral","offer_id":43861011398832,"sku":"MPVN25","price":36.0,"currency_code":"USD","in_stock":true},{"title":"N55 Cool Neutral","offer_id":43861011431600,"sku":"MPVN55","price":36.0,"currency_code":"USD","in_stock":true},{"title":"C25 Warm Yellow","offer_id":43861011464368,"sku":"MPVC25","price":36.0,"currency_code":"USD","in_stock":false},{"title":"C45 Warm Yellow","offer_id":43861011497136,"sku":"MPVC45","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/TouchUpVeilConcealer.png?v=1724125553"},{"product_id":"hi-def-foundation-best-selling-formula","title":"Hi-Def Foundation by Sarah Fendrich","description":"\u003cp\u003eYour skin, but flawless — Hi-Def Foundation by Sarah Fendrich is the foundation that was made for the modern world. Lightweight and buildable, it lets you go from a sheer, barely-there finish to full coverage without ever feeling heavy, cakey, or mask-like.\u003c\/p\u003e\u003cp\u003eEngineered to look stunning in high-definition — on camera, in photos, under harsh lighting, or in real life. Enriched with collagen-boosting ingredients and an anti-aging hydrating formula, it doesn't just cover your skin. It treats it. Available in 14 shades spanning cool neutrals and warm yellows.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuildable coverage — sheer to full, your choice\u003c\/li\u003e\n\u003cli\u003eVelvety, dewy finish that looks flawless on camera\u003c\/li\u003e\n\u003cli\u003eHydrating \u0026amp; anti-aging formula\u003c\/li\u003e\n\u003cli\u003eCollagen-boosting ingredients for plumper-looking skin\u003c\/li\u003e\n\u003cli\u003eBlurs imperfections \u0026amp; evens skin tone\u003c\/li\u003e\n\u003cli\u003eWater-resistant formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 14 shades — cool neutrals \u0026amp; warm yellows\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Apply with a flat foundation brush for a seamless, buildable finish. Start with a small amount and build coverage as needed. For best results, apply over Camera Ready Primer. Shop our Foundation Vegan Brush, available in store.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-find-your-hi-def-foundation-shade\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Shade Guide: How to Find Your Hi-Def Foundation Shade →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"N2 Cool Neutral","offer_id":43772506407088,"sku":"FHDN2","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N25 Cool Neutral","offer_id":43772506439856,"sku":"FHDN25","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N4 Cool Neutral","offer_id":43772506472624,"sku":"FHDN4","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N45 Cool Neutral","offer_id":43772506505392,"sku":"FHDN45","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N55 Cool Neutral","offer_id":43772506538160,"sku":"FHDN55","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N75 Cool Neutral","offer_id":43772506570928,"sku":"FHDN75","price":50.0,"currency_code":"USD","in_stock":true},{"title":"N11 Cool Neutral","offer_id":43772506603696,"sku":"FHDN11","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C2 Warm Yellow","offer_id":43772506636464,"sku":"FHDC2","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C45 Warm Yellow","offer_id":43772506669232,"sku":"FHDC45","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C57 Warm Yellow","offer_id":43772506702000,"sku":"FHDC57","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C6 Warm Yellow","offer_id":43772506734768,"sku":"FHDC6","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C8 Warm Yellow","offer_id":43772506767536,"sku":"FHDC8","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C9 Warm Yellow","offer_id":43772506800304,"sku":"FHDC9","price":50.0,"currency_code":"USD","in_stock":true},{"title":"C10 Warm Yellow","offer_id":43772506833072,"sku":"FHDC10","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Hi-DefFoundation.png?v=1724123732"},{"product_id":"dual-powder-foundation-full-coverage","title":"Dual Powder by Sarah Fendrich","description":"\u003cp\u003eFoundation and powder in one — Dual Powder by Sarah Fendrich delivers medium to full coverage in a single step, for a smooth, radiant finish that stays put without settling into fine lines. The perfect all-in-one product for a polished look on the go.\u003c\/p\u003e\u003cp\u003eComes with an included sponge for effortless application. Available in 12 shades spanning cool neutrals and warm yellows, so you can find your perfect match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFoundation + powder in one compact product\u003c\/li\u003e\n\u003cli\u003eMedium to full, buildable coverage\u003c\/li\u003e\n\u003cli\u003eSmooth, radiant finish that won’t settle into fine lines\u003c\/li\u003e\n\u003cli\u003ePerfect for quick touch-ups on the go\u003c\/li\u003e\n\u003cli\u003e12 shades — cool neutrals \u0026amp; warm yellows\u003c\/li\u003e\n\u003cli\u003eIncludes applicator sponge\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Always tap, never rub — rubbing can look patchy and emphasize large pores. Use the included sponge or a fluffy powder brush. Tap the brush or sponge into the powder first, tap off the excess, then lightly press onto skin starting at the center of the face and working outward. This sets your foundation and makes it last significantly longer. Keep it in your purse — the pressed format makes it easy for on-the-go touch-ups.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=324\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-makeup-step-by-step-a-full-face-tutorial-from-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Full-Face Tutorial: How to Apply Makeup Step by Step →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"N2 Cool Neutral","offer_id":43860980269232,"sku":"DPN2","price":45.0,"currency_code":"USD","in_stock":true},{"title":"N25 Cool Neutral","offer_id":43860980302000,"sku":"DPN25","price":45.0,"currency_code":"USD","in_stock":true},{"title":"N3 Cool Neutral","offer_id":43860980334768,"sku":"DPN3","price":45.0,"currency_code":"USD","in_stock":false},{"title":"N4 Cool Neurtral","offer_id":43860980367536,"sku":"DPN4","price":45.0,"currency_code":"USD","in_stock":true},{"title":"N45 Cool Neutral","offer_id":43860980400304,"sku":"DPN45","price":45.0,"currency_code":"USD","in_stock":true},{"title":"N5 Cool Neutral","offer_id":43860980433072,"sku":"DPN5","price":45.0,"currency_code":"USD","in_stock":true},{"title":"N11 Cool Neutral","offer_id":43860980465840,"sku":"DPN11","price":45.0,"currency_code":"USD","in_stock":false},{"title":"N15 Cool Neutral","offer_id":43860980498608,"sku":"DPN15","price":45.0,"currency_code":"USD","in_stock":false},{"title":"C2 Warm Yellow","offer_id":43860980531376,"sku":"DPC2","price":45.0,"currency_code":"USD","in_stock":true},{"title":"C25 Warm Yellow","offer_id":43860980564144,"sku":"DPC25","price":45.0,"currency_code":"USD","in_stock":false},{"title":"C6 Warm Yellow","offer_id":43860980596912,"sku":"DPC6","price":45.0,"currency_code":"USD","in_stock":true},{"title":"C10 Warm Yellow","offer_id":43860980629680,"sku":"DPC10","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Dual_Powder_closed_center.png?v=1786798681"},{"product_id":"blusher","title":"Blusher by Sarah Fendrich","description":"\u003cp\u003eGive your cheeks the perfect flush — Blusher by Sarah Fendrich is a triple milled, highly pigmented powder that delivers a seamless, natural-looking finish every time. Available in 13 beautifully curated shades to complement every skin tone, this ultra-fine formula blends effortlessly for a buildable, long-lasting glow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriple milled for ultra-smooth, even application\u003c\/li\u003e\n\u003cli\u003eHighly pigmented — rich color with a light, buildable touch\u003c\/li\u003e\n\u003cli\u003eWeightless texture that glides on without caking\u003c\/li\u003e\n\u003cli\u003e13 shades for every skin tone\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Tap your brush to remove excess powder before you start — this prevents applying too much. Smile gently to find the apple of your cheek. Start low in the apple, then sweep upward toward the temple — everything goes up for a natural lifting effect. Apply after your foundation and powder. For a seamlessly blended finish, pair your blush with a little bronzer. If the color looks too intense or sits on top, use a clean brush with no product and buff in circular motions to blend it out.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtube.com\/shorts\/qfF_FkKWmkc\"\u003e▶ Watch: Beginner Blush Tutorial (Apply Upward \u0026amp; Blend) on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-makeup-step-by-step-a-full-face-tutorial-from-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Full-Face Tutorial: How to Apply Makeup Step by Step →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Daydreams","offer_id":43772494479536,"sku":"KB327","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Cheeky","offer_id":44835946528944,"sku":"KB300","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Buddha","offer_id":44835946660016,"sku":"KB268","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Lucky 13","offer_id":44835946692784,"sku":"KB347","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Bare Skin","offer_id":43772494381232,"sku":"B329","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sultry","offer_id":43772494610608,"sku":"KB296","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Orgasmic","offer_id":43772494577840,"sku":"KB316","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Ruffles","offer_id":44138118021296,"sku":"KB330","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Ease","offer_id":43772494414000,"sku":"KB295","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Bottoms Up","offer_id":43772494446768,"sku":"KB320","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Echo","offer_id":43772494512304,"sku":"KB213","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Entice","offer_id":43772494545072,"sku":"KB232","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Playful","offer_id":44138117857456,"sku":"B309","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Blusher_open_box.png?v=1787515961"},{"product_id":"blak-mineral-icing-sugar-face-body-shimmer-powder","title":"Mineral Icing Sugar by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eMineral Icing Sugar by Sarah Fendrich is finely milled powder is infused with shimmering particles, giving you a radiant glow. Add a touch of sparkle to your makeup. Enhance your beauty routine with this versatile and enchanting cosmetic. Use on bridge of nose, top of cheekbone, under browbone.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eKey Benefits:\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eCan be used as blush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eHighlight points of the face or body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eTalc Free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eMineral Based\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eParaben Free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eFragrance Free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eNo Synthetic Oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eCruelty Free:\u003c\/strong\u003e Not tested on animals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Trinket","offer_id":43861023391920,"sku":"KIS14","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Chi-Chi","offer_id":43861023424688,"sku":"KIS4","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Hi Beam","offer_id":43861023457456,"sku":"KIS1","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Princess","offer_id":43861023490224,"sku":"KIS3","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/MineralIcingSugar.png?v=1724125804"},{"product_id":"prime-time-eye-and-lip-primer","title":"Prime Time - Eye and Lip Primer by Sarah Fendrich","description":"\u003cp\u003ePrime Time Eye and Lip Primer by Sarah Fendrich elevates your makeup routine with a multitasking formula crafted to glide effortlessly over eyelids and lips, creating a flawless, long-lasting base. Its luxurious, hydrating formula fills in fine lines, keeping lipstick from feathering and eyeshadow vibrant all day. Ideal for all skin types. Available in Light-Medium.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDual primer for both eye and lip areas\u003c\/li\u003e\n\u003cli\u003eKeeps lipstick from feathering\u003c\/li\u003e\n\u003cli\u003ePrevents eyeshadow from wearing off or creasing\u003c\/li\u003e\n\u003cli\u003eEnsures eyeshadow color stays vivid all day\u003c\/li\u003e\n\u003cli\u003eHydrating formula — comfortable on all skin types\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Eyes: Dip your finger into the product and tap — don’t rub — all over the lid right up to the brow bone. Allow to set for a few seconds before applying eyeshadow. Lips: Tap the primer all over your lips before applying liner and lipstick. This one step is the key to making your lipstick last 4–5 hours. It works just as well under gloss and lip liner too. Same product, two uses — start with the lips, then do the eyes.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-lip-liner-and-lipstick\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Lip Tutorial: How to Apply Lip Liner and Lipstick →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eye-shadow-beginners-guide\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eye Shadow Tutorial: How to Apply Eye Shadow Without Making a Mess →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772480290992,"sku":"KPT1","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Lip_Eye_Primer_opened.png?v=1785031189"},{"product_id":"3-well-eye-shadow-palette","title":"3 Well Eye Shadow Palette by Sarah Fendrich","description":"\u003cp\u003eEvery eye look, in three coordinated shades. The 3 Well Eye Shadow Palette by Sarah Fendrich features triple-milled, high-pigment eyeshadows in a versatile compact format — a base shade, a mid-tone crease color, and a highlight or liner shade, all formulated to layer and blend seamlessly. Available in 10 carefully curated palettes from soft neutrals to bold statement looks.\u003c\/p\u003e\u003cp\u003eThe silky, triple-milled formula glides on smoothly with minimal fallout, making it ideal for beginners building their technique and experienced artists who need reliable color payoff.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriple-milled formula for smooth, even application\u003c\/li\u003e\n\u003cli\u003eHighly pigmented — rich color payoff in one to two taps\u003c\/li\u003e\n\u003cli\u003e3 coordinated shades per palette for effortless eye looks\u003c\/li\u003e\n\u003cli\u003eBlendable texture — easy to layer without creasing\u003c\/li\u003e\n\u003cli\u003e10 palettes: Effortless, Headstrong, Mad Crush, Marzipan, Naked, Party Girl, Ring Finder, Rosy Outlook, Silver Linings, Southern Comfort\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Tilt your head back slightly before applying — this positions the lid for better visibility and control. Using a flat shader brush, tap the mid-tone shade onto the lid — always tap, never rub. Sweep the darker shade along the outer corner using a windshield-wiper motion to build depth. Apply the lightest shade under the brow bone to highlight and blend. As Sarah teaches: build color gradually — eyeshadow is always easier to add than to remove.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eAvailable Palettes: Effortless · Headstrong · Mad Crush · Marzipan · Naked · Party Girl · Ring Finder · Rosy Outlook · Silver Linings · Southern Comfort\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eye-shadow-beginners-guide\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eye Shadow Tutorial: How to Apply Eye Shadow Without Making a Mess →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Effortless","offer_id":43852942540976,"sku":"P3SEF14","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Headstrong","offer_id":43852942573744,"sku":"P3SEF16","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Mad Crush","offer_id":43852942606512,"sku":"P3SEF1","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Marzipan","offer_id":43852942639280,"sku":"P3SEF17","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Naked","offer_id":43852942672048,"sku":"P3SEF19","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Party Girl","offer_id":43852942704816,"sku":"P3SEF20","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Ring Finger","offer_id":43852942737584,"sku":"P3SEF21","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Rosy Outlook","offer_id":43852942770352,"sku":"P3SEF2","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Silver Linings","offer_id":43852942803120,"sku":"P3SEF22","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Southern Comfort","offer_id":44138134470832,"sku":"P3SEF27","price":49.0,"currency_code":"USD","in_stock":false},{"title":"Turkish Delight","offer_id":43852942835888,"sku":"P3SEF23","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Veil Over My Eyes","offer_id":45478456590512,"sku":"P3SEF26","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/3WellEyeshadowPalette.png?v=1723761635"},{"product_id":"kohl-liner-eye-pencil","title":"Kohl Liner Eye Pencil by Sarah Fendrich","description":"\u003cp\u003eSoft, precise, and effortlessly blendable — Kohl Liner Eye Pencil by Sarah Fendrich delivers classic smoky definition with a hypo-allergenic formula gentle enough for the most sensitive eyes. Made in Germany.\u003c\/p\u003e\n\n\u003cp\u003eA soft creamy formula that glides on smoothly and can be easily blended for a smudged, smoky look or kept sharp for precise definition. Available in 4 shades: Black, Pure Black, Brown, and White.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSoft creamy kohl formula for smooth, effortless application\u003c\/li\u003e\n\u003cli\u003eHypo-allergenic — ideal for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eVersatile: precise lines or blend for a smoky effect\u003c\/li\u003e\n\u003cli\u003eAvailable in 4 shades: Black, Pure Black, Brown, and White\u003c\/li\u003e\n\u003cli\u003eMade in Germany\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Use the kohl pencil on the lower lash line — its soft formula is ideal for the delicate lower lid. Start in the middle of the lower lash line, not the inner corner. Use short, light strokes and work outward, stopping about 3\/4 of the way across. Blend with a smudger brush for a soft, smoky effect. Apply after eyeshadow and before mascara.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAvailable Shades: Black · Pure Black · Brown · White\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Black","offer_id":43854346092720,"sku":"PE9","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Pure Black","offer_id":43854346125488,"sku":"PE11","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Brown","offer_id":43854346158256,"sku":"PE1","price":28.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":43854346191024,"sku":"PE13","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/KohlLinerEyePencil.png?v=1723825709"},{"product_id":"mechanical-eye-pencil","title":"Mechanical Eye Pencil by Sarah Fendrich","description":"\u003cp\u003eNo sharpening, no mess — just clean, creamy liner every time. Mechanical Eye Pencil by Sarah Fendrich is a twist-up liner with a super creamy, waterproof formula that glides on effortlessly. Keep the lid on tight to maintain the formula's smooth texture.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in 3 shades — Black, Charcoal, and Dark Chocolate — this waterproof pencil delivers rich, buildable color that stays put all day.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eTwist-up mechanical design — no sharpening required\u003c\/li\u003e\n\u003cli\u003eSuper creamy, waterproof formula\u003c\/li\u003e\n\u003cli\u003eRich, buildable pigment in 3 versatile shades\u003c\/li\u003e\n\u003cli\u003eStays put all day without smudging\u003c\/li\u003e\n\u003cli\u003eAvailable in Black, Charcoal, and Dark Chocolate\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Twist up a small amount before applying. For the lower lash line, start in the middle and work outward with short strokes, stopping about 3\/4 of the way across. Apply as close to the lash line as possible. Replace the cap immediately after use to keep the formula from drying out.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAvailable Shades: Black · Charcoal · Dark Chocolate\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Black","offer_id":43854347403440,"sku":"PA001","price":30.0,"currency_code":"USD","in_stock":false},{"title":"Charcoal","offer_id":43854347436208,"sku":"PA002","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Dark Chocolate","offer_id":43854347468976,"sku":"PA003","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/MechanicalEyePencil.png?v=1723825924"},{"product_id":"gel-eye-pencil","title":"Gel Eye Pencil by Sarah Fendrich","description":"\u003cp\u003eDefine your eyes with precision that lasts — Gel Eye Pencil by Makeup by Sarah Fendrich is a long-lasting, smudge-proof liner with a creamy gel base that glides on effortlessly and sets to an all-day finish.\u003c\/p\u003e\u003cp\u003eThe intensely pigmented formula blends beautifully with eyeshadow for a seamless, professional look. Available in Black Caviar and Mudbath (deep chocolate brown) — Sarah’s recommendation is black on the top lid for definition, and a softer brown on the bottom for a more natural finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLong-lasting gel formula — sets and stays all day\u003c\/li\u003e\n\u003cli\u003eCreamy, smooth application — no tugging or skipping\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for bold, defined results\u003c\/li\u003e\n\u003cli\u003eBlends seamlessly with eyeshadow\u003c\/li\u003e\n\u003cli\u003eAvailable in 2 shades: Black Caviar \u0026amp; Mudbath\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Use gel liner on the top lid only — not liquid (too messy for most) and not a soft kohl pencil (too hard on the lid). Start in the middle of the lash line — not the inner corner — and work outward with short, precise strokes. Go slowly and stay as close to the lash line as possible. Stop about ¾ of the way across — do not go all the way into the inner corner. If the line isn’t perfect, use a smudger brush back and forth to blend and soften. Apply eyeshadow first, then gel liner, then mascara.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAvailable Shades:\u003c\/strong\u003e Black Caviar · Mudbath\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Black Caviar","offer_id":43854343536816,"sku":"PG1","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Mudbath","offer_id":43854343569584,"sku":"PG3","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/GelEyePencilBlackCaviar.jpg?v=1723825527"},{"product_id":"ultra-eye-liner-pen-revive-your-felt-tip-liner","title":"Ultra Eye Liner Pen by Sarah Fendrich","description":"\u003cp\u003eClean, confident lines every time. Ultra Eye Liner Pen by Sarah Fendrich features a highly pigmented longwear formula with a rotating felt tip that gives you precision control from the very first stroke. Made in Germany.\u003c\/p\u003e\n\n\u003cp\u003eA single swipe delivers bold, saturated black with a quick-dry formula that resists smudging and fading. The rotating felt tip lets you adjust the angle for a thin flick or a bolder wing.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eHighly pigmented felt-tip pen for bold, defined lines\u003c\/li\u003e\n\u003cli\u003eLongwear formula — resists smudging and fading\u003c\/li\u003e\n\u003cli\u003eRotating felt tip — adjust the angle for your preferred line weight\u003c\/li\u003e\n\u003cli\u003eQuick-dry finish — no smearing\u003c\/li\u003e\n\u003cli\u003eMade in Germany\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Shake gently before use. Starting from the inner corner of the upper lash line, draw in small connected strokes toward the outer corner, staying as close to the lash line as possible. The rotating tip lets you find the angle that works best for your eye shape. For a wing, draw a short flick outward from the outer corner.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772480651440,"sku":"PU1","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/UltraEyelinerPen.png?v=1723825621"},{"product_id":"cream-liner-longwear-powder-finish","title":"Cream Eyeliner by Sarah Fendrich","description":"\u003cp\u003eTwo looks, one formula. Cream Eyeliner by Sarah Fendrich sits uniquely between an eyeshadow and a liquid liner — use it as a precise cream liner for defined eyes or blend it out with a brush for an effortless smoky shadow effect. The 24-hour longwear powder finish keeps it in place all day.\u003c\/p\u003e\n\n\u003cp\u003eAvailable in Black Tie and Brownstone — two versatile shades that work for any look, day or night.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse as a cream liner or blend out as a smoky eyeshadow\u003c\/li\u003e\n\u003cli\u003e24-hour longwear powder finish\u003c\/li\u003e\n\u003cli\u003eBlend while wet — sets to a smudge-proof finish\u003c\/li\u003e\n\u003cli\u003e2 versatile shades: Black Tie and Brownstone\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Apply to the upper lash line starting from the middle and working outward in short strokes, as close to the lash line as possible. For a smoky eye, blend immediately with a smudger brush before the formula sets. For a defined liner look, let it dry 30 seconds — once set it's smudge-proof and long-lasting. Apply eyeshadow first, then liner, then mascara.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAvailable Shades: Black Tie · Brownstone\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Black Tie","offer_id":43854376042672,"sku":"EG201","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Brownstone","offer_id":43854376075440,"sku":"EG202","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/CreamEyeliner.png?v=1723827101"},{"product_id":"lash-extending-primer","title":"Lash Extender Primer by Sarah Fendrich","description":"\u003cp\u003eThe step that transforms your mascara. Lash Extender Primer by Sarah Fendrich is a conditioning lash primer that extends, volumizes, and boosts the performance of every mascara you own — not just Sarah's. Apply it first and your mascara goes on smoother, lasts longer, and delivers noticeably more length from the very first coat.\u003c\/p\u003e\u003cp\u003eFormulated for sensitive eyes and completely dye-free, this primer works for all lash types and complements any mascara in your collection.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConditioning primer that boosts length and volume before mascara\u003c\/li\u003e\n\u003cli\u003eCompatible with all mascaras — maximizes any formula\u003c\/li\u003e\n\u003cli\u003eDye-free — formulated for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eExtends mascara wear for longer-lasting results\u003c\/li\u003e\n\u003cli\u003eLightweight — won't clump or weigh lashes down\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Apply Lash Extender Primer to lashes before mascara, starting at the base and wiggling the wand upward through the tips. Allow a few seconds to dry, then immediately apply Mascara Intense on top. The primer creates a coating around each lash, giving mascara more surface to grip for noticeably longer and fuller results.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772480782512,"sku":"MLP1","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/LashExtenderPrimer.png?v=1723763010"},{"product_id":"mascara-intense-curling-volume","title":"Mascara Intense (Curling \u0026 Volume) by Sarah Fendrich","description":"\u003cp\u003eAchieve dramatic curl and serious volume without irritation. Mascara Intense by Makeup by Sarah Fendrich is specially formulated for sensitive eyes, delivering a 50% curl increase with every application.\u003c\/p\u003e\u003cp\u003eThe secret is in the formula — natural polymers stretch and hold every lash to its fullest while a nourishing Vitamin A, C \u0026amp; E complex keeps lashes conditioned and healthy-looking. The result: wide-open, lifted eyes that last all day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIncreases curl by 50% for wide-open, lifted eyes\u003c\/li\u003e\n\u003cli\u003eNatural polymers stretch and hold lashes all day\u003c\/li\u003e\n\u003cli\u003eNourishing Vitamin A, C \u0026amp; E complex\u003c\/li\u003e\n\u003cli\u003eGentle formula for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Keep your head up and look upward when applying — this is the key to getting the wand as close to the lash line as possible. Starting at the base of your lashes, wiggle the wand upward in a gentle zigzag motion to build volume at the root. A second coat before the first fully dries adds extra curl and fullness. For maximum length and drama, apply the Lash Extender Primer first. Apply mascara after your gel liner, never before. Replace your mascara every 3 months if using daily to keep lashes healthy and the formula fresh.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772480880816,"sku":"MC1","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/MascaraIntenseCurling_Volume.png?v=1723762893"},{"product_id":"brow-fixx-gel-tint-shaper","title":"Brow Fixx (Gel Tint \u0026 Shaper) by Sarah Fendrich","description":"\u003cp\u003eUnlock beautifully defined brows with Brow Fixx Gel Tint \u0026amp; Shaper by Makeup by Sarah Fendrich. This expert-approved finishing touch sets brows in an upward, feathered direction for a full, polished look that lasts all day.\u003c\/p\u003e\u003cp\u003eTiny fibres in the gel formula bulk up sparse areas and add visible density, while the tinted formula fills in and defines with natural-looking color. Available in 4 shades — Blondie, Brunette, Dark Brunette \u0026amp; Chocolate — to seamlessly match your natural brow color.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTiny fibres add density and fullness to sparse brows\u003c\/li\u003e\n\u003cli\u003eTints, tames, and fills in brows effortlessly\u003c\/li\u003e\n\u003cli\u003eSets brows in an upward, feathered shape all day\u003c\/li\u003e\n\u003cli\u003eAvailable in 4 shades: Blondie, Brunette, Dark Brunette \u0026amp; Chocolate\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Starting from the inner edge of the brow, brush upward in the direction your hair naturally grows — quick, easy strokes are all you need. The tinted formula adds color while it grooms, so one pass makes a visible difference. For a more defined look, layer a second coat while the first is still slightly wet. This is Sarah’s personal go-to on days off and low-maintenance mornings — perfect on its own for errands, outdoor activities, or any time you want polished brows in seconds. For a complete brow look, use the Skinny Brow Pencil to fill in sparse areas first, then finish with Brow Fixx to set everything in place.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAvailable Shades:\u003c\/strong\u003e Blondie · Brunette · Dark Brunette · Chocolate\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Blondie","offer_id":43852952207536,"sku":"BF2","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Brunette","offer_id":43852952240304,"sku":"BF1","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brunette","offer_id":43852952273072,"sku":"BF5","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Chocolate","offer_id":43852952305840,"sku":"BF4","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/BrowFixxGelTint_Shaper.png?v=1723762417"},{"product_id":"setting-spray","title":"Setting Spray by Sarah Fendrich","description":"\u003cp\u003eLock in your look all day with Setting Spray by Sarah Fendrich — the invisible shield your makeup needs. This weightless, ultra-fine mist forms a breathable barrier over your makeup, preventing melting, fading, and settling into fine lines, so your look stays flawless from morning to night.\u003c\/p\u003e\u003cp\u003eInfused with a delicate lavender scent, it’s a sensory treat every time you spritz. Use it right after applying your makeup for an instant set, or keep it in your car or purse for those moments when heat threatens to melt your look. A quick refresh is all it takes to bring your makeup back to life — anytime, anywhere.\u003c\/p\u003e\u003cp\u003eFormulated for all skin types, our Setting Spray delivers a natural, skin-like finish without heaviness or residue. Whether you’re heading to the office, a special event, or stepping in front of the camera, one spritz is all it takes to keep your makeup picture-perfect.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLocks makeup in place for long-lasting wear\u003c\/li\u003e\n\u003cli\u003ePrevents fading, melting \u0026amp; creasing\u003c\/li\u003e\n\u003cli\u003eWeightless, breathable formula\u003c\/li\u003e\n\u003cli\u003eDelicate lavender scent\u003c\/li\u003e\n\u003cli\u003ePerfect for on-the-go touch-ups — keep one in your car or purse\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: The last step in your face routine — after primer, foundation, powder, blush, and highlighter are all done. Hold the bottle at arm’s length and mist evenly all over your face. The lavender scent makes it as calming as it is practical. Keep a travel size in your purse or car — it’s just as refreshing on a hot day as it is for setting your makeup in the morning.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=691\" target=\"_blank\" rel=\"noopener\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-use-setting-spray\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read the full Setting Spray guide on the blog\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-find-your-hi-def-foundation-shade\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Shade Guide: How to Find Your Hi-Def Foundation Shade →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Travel Size","offer_id":43772483469488,"sku":"SSPM","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Full Size","offer_id":45134640840880,"sku":"SSP1","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Settin_Spray_Travel_Full_size.png?v=1786898403"},{"product_id":"diamond-liquid-lip-shine-bright-like-a-diamond","title":"Diamond Liquid Lip by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eDiamond Liquid Lip by Sarah Fendrich is Liquid Lipstick that elevates your look to another level with a liquid diamond finish. It can be worn alone on bare lips or applied to cheeks or collarbone. Shine bright like a diamond with our Diamond Liquid Lip! Available in 6 shades.\u003cbr\u003e\u003cbr\u003eKey Benefits:\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cspan\u003eNot Limited to lips with stay-put formula \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cspan\u003e\u003cstrong\u003eCruelty-Free: \u003c\/strong\u003eNot tested on animals.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Ambitious","offer_id":43859359989936,"sku":"LG601","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Swish","offer_id":43859360022704,"sku":"LG602","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Cache","offer_id":43859360055472,"sku":"LG603","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Rosegold","offer_id":43859360088240,"sku":"LG605","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Goldchain","offer_id":43859360121008,"sku":"LG610","price":33.0,"currency_code":"USD","in_stock":true},{"title":"Escort","offer_id":43859360153776,"sku":"LG613","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/DiamondLiquidLip.png?v=1724085575"},{"product_id":"3-well-strobing-palettes","title":"3 Well Strobing Powder Palette by Sarah Fendrich","description":"\u003cp\u003eStop chasing the glow and start wearing it. The 3 Well Strobing Powder Palette by Sarah Fendrich delivers a luminous, dewy radiance to the high points of your face — cheekbones, brow bone, the bridge of the nose — without glitter or heavy shimmer. Just real, lit-from-within glow.\u003c\/p\u003e\n\n\u003cp\u003eEach palette holds three complementary strobing shades designed to be mixed and layered for a completely customized highlight. Available in two palettes: Check Please and Ivory Tower — each with its own warm or cool-toned trio.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eThree coordinating shades for a custom, buildable glow\u003c\/li\u003e\n\u003cli\u003eLuminous, dewy finish — no glitter or heavy sparkle\u003c\/li\u003e\n\u003cli\u003eTargets the high points: cheekbones, brow bone, nose bridge\u003c\/li\u003e\n\u003cli\u003eLightweight powder blends seamlessly into any skin tone\u003c\/li\u003e\n\u003cli\u003eAvailable in 2 palettes: Check Please and Ivory Tower\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Mix the three shades together with a fluffy brush before applying. Sweep lightly onto the high points of the face — the top of the cheekbones, just above and at the end of the brow, and optionally down the bridge of the nose. Apply after bronzer and blush. A little goes a long way — start light and build up.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAvailable Palettes: Check Please · Ivory Tower\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw\" target=\"_blank\" rel=\"noopener\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Check Please","offer_id":43860997472432,"sku":"P3SCF1","price":52.0,"currency_code":"USD","in_stock":false},{"title":"Ivory Tower","offer_id":43860997505200,"sku":"P3SCF2","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/3_Well_Strobing_Powder_Palette_-_Check_Please.png?v=1724125113"},{"product_id":"5-well-prefilled-eye-palette","title":"5 Well Eye Shadow Palette by Sarah Fendrich","description":"\u003cp\u003eFive perfectly coordinated shades, one beautifully curated palette — the 5 Well Eye Shadow Palette by Sarah Fendrich makes professional-looking eye looks achievable for everyone. Triple milled and highly pigmented, each shade delivers rich, true-to-pan color that blends effortlessly without fallout. With 10 palette options to choose from, there’s a combination for every mood, style, and occasion.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTriple milled for ultra-smooth, blendable texture\u003c\/li\u003e\n\u003cli\u003eHighly pigmented — rich color payoff with one sweep\u003c\/li\u003e\n\u003cli\u003e5 coordinated shades per palette for endless combinations\u003c\/li\u003e\n\u003cli\u003e10 curated palettes to suit every style and skin tone\u003c\/li\u003e\n\u003cli\u003eNo fallout, no caking — just seamless color\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to use: Tilt your head back slightly when applying — never look straight into the mirror or you’ll poke your eye. Always tap your brush, never rub. Start with the middle shade across the lid first. Apply the darkest shade to the outer ¾ of the eye only — not all the way in to the inner corner. Blend into the crease using a windshield wiper motion — back and forth — with a smaller, tighter brush (not a big fluffy brush). Apply the lightest shade under the brow bone to brighten and cover any unblended edges. For extra drama, tap a tiny amount of the darkest shade on the outer corner of the lower lid only. Apply eyeshadow before your gel liner.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eye-shadow-beginners-guide\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eye Shadow Tutorial: How to Apply Eye Shadow Without Making a Mess →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Powder Cakes","offer_id":43852945490096,"sku":"P5SEF25","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Moroccan Sand","offer_id":43852946997424,"sku":"P5SEF20","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Fashion Assistant","offer_id":43852947030192,"sku":"P5SEF10","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Diamonds Darling","offer_id":43852947062960,"sku":"P5SEF7","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Plum Crazy","offer_id":44138128048304,"sku":"PFSEF24","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Soft Yet Sexy","offer_id":44138128244912,"sku":"P5SEF28","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Undressed","offer_id":44138128310448,"sku":"P5SEF31","price":60.0,"currency_code":"USD","in_stock":false},{"title":"Bare Seduction","offer_id":44835940204720,"sku":"PS5EF42","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Obsession","offer_id":44835941810352,"sku":"P5SEF21","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Pinch Me I am Dreaming","offer_id":44835941908656,"sku":"P5SEF23","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/5_well_pre_filled_eyeshadow_palette2.png?v=1762657094"},{"product_id":"browlite-waterline-pencil","title":"Browlite \u0026 Waterline Eye Pencil by Sarah Fendrich","description":"\u003cp\u003eThe secret weapon no one talks about. Browlite \u0026amp; Waterline Eye Pencil by Sarah Fendrich is a matte, multi-use pencil that brightens and lifts the eye two ways: applied under the brow bone, it creates a subtle highlight that makes brows pop and eyes look more open; applied to the waterline (inner rim), it widens and brightens the eye instantly. Made in Germany.\u003c\/p\u003e\n\n\u003cp\u003eOne matte pencil, quietly one of the most powerful tools in your kit for a wide-awake, lifted look with minimal effort.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eHighlights under the brow bone for an instant lift\u003c\/li\u003e\n\u003cli\u003eBrightens the waterline to widen and open the eye\u003c\/li\u003e\n\u003cli\u003eMatte finish — blends naturally without shimmer or glitter\u003c\/li\u003e\n\u003cli\u003eSafe for use on the waterline\u003c\/li\u003e\n\u003cli\u003eMade in Germany\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Under the brow — apply lightly just below the arch and tail of the brow, then blend gently with your fingertip for a natural highlight. On the waterline — line the inner rim of the lower eye from the inner corner outward with a light touch. Both uses make eyes appear larger and more open — ideal for tired eyes or low-maintenance days.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-eyeliner-like-a-pro\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's Eyeliner Tutorial: How to Apply Eyeliner Like a Pro →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772484059312,"sku":"PE107","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Browlite_Waterline_Eye_Pencil.png?v=1723826099"},{"product_id":"skinny-brow-pencil","title":"Skinny Brow Pencil by Sarah Fendrich","description":"\u003cp\u003eAchieve perfectly defined, natural-looking brows with the Skinny Brow Pencil by Makeup by Sarah Fendrich. The ultra-fine retractable tip lets you draw precise, feather-like strokes that mimic real brow hairs — giving you a fuller, more defined brow without looking drawn-on.\u003c\/p\u003e\u003cp\u003eThe water-resistant, mudproof formula ensures your brows stay perfectly shaped all day — through humidity, sweat, and everything in between. Available in 3 shades — Blonde, Taupe \u0026amp; Dark Brown — for a seamlessly natural match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUltra-fine retractable tip for precise, hair-like strokes\u003c\/li\u003e\n\u003cli\u003eWater-resistant and mudproof formula — lasts all day\u003c\/li\u003e\n\u003cli\u003eCreates a natural, defined brow with effortless control\u003c\/li\u003e\n\u003cli\u003eAvailable in 3 shades: Blonde, Taupe \u0026amp; Dark Brown\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Using light, feathering strokes, draw short hair-like lines in the direction your brow hair naturally grows — fill in sparse areas one small stroke at a time. Start at the inner edge of the brow, work through the arch, then toward the tail. The ultra-fine tip lets you get right between existing hairs for the most natural finish. Once comfortable with the pencil, this is the next step after Brow Fixx — use the pencil to fill in and define first, then finish with Brow Fixx Gel to set everything in place all day.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAvailable Shades:\u003c\/strong\u003e Blonde · Taupe · Dark Brown\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Blonde","offer_id":43854364049584,"sku":"PS1","price":28.0,"currency_code":"USD","in_stock":false},{"title":"Taupe","offer_id":43854364082352,"sku":"PS2","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":43854364115120,"sku":"PS3","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/SkinnyBrowPencil.png?v=1723826208"},{"product_id":"foundation-vegan-brush","title":"Foundation Vegan Brush by Sarah Fendrich","description":"\u003cp\u003eThe right brush makes all the difference. Foundation Vegan Brush by Sarah Fendrich is a professional-grade, 100% vegan #3 Artist Line brush designed for applying liquid and cream foundations with precision. The dense, flat shape delivers a smooth, airbrushed finish every time — no streaks, no wasted product.\u003c\/p\u003e\u003cp\u003eCrafted as part of Sarah's Artist Line in graphite, this is the brush she reaches for with every client. Pairs perfectly with Hi-Def Foundation and BB Cream for a seamless, buildable application.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional Artist Line #3 — designed for liquid \u0026amp; cream foundation\u003c\/li\u003e\n\u003cli\u003e100% vegan bristles — no animal hair\u003c\/li\u003e\n\u003cli\u003eDense, flat shape for smooth, streak-free application\u003c\/li\u003e\n\u003cli\u003eMinimizes product waste — bristles hold and deliver exactly what's needed\u003c\/li\u003e\n\u003cli\u003ePairs with Hi-Def Foundation and BB Cream\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Apply a small amount of foundation directly to the brush or to the back of your hand. Start at the inner cheek and work upward, then downward toward the jaw. Use downward strokes along the nose. Work one side of the forehead at a time, blending downward. Blend remaining product into the neck to avoid a visible line at the jaw. As Sarah teaches: never use a sponge for liquid foundation — it absorbs too much product.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=268\" target=\"_blank\" rel=\"noopener\"\u003e▶ Watch Sarah use this brush in her Full-Face Tutorial →\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/sarahfendrich.com\/blogs\/beauty-tips\/how-to-apply-bb-cream-shade-guide\" target=\"_blank\" rel=\"noopener\"\u003e📖 Read Sarah's BB Cream Guide: How to Apply BB Cream + Find Your Shade →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":43772484354224,"sku":"03BR","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Brush__03Foundation_Sdn.png?v=1735605645"},{"product_id":"chamomile-facial-wash-by-sarah-fendrich","title":"Chamomile Facial Wash by Sarah Fendrich","description":"\u003cp\u003eStart every routine right with the Chamomile Facial Wash by Makeup by Sarah Fendrich. This professionally formulated vegan gel gently cleanses and soothes all skin types, leaving your face feeling fresh, clean, and nourished — never stripped or tight.\u003c\/p\u003e\u003cp\u003eEnriched with a carefully selected blend of natural botanicals — Chamomile, Red Clover, Elderflower Extracts, and White Willow Bark Extract — this gel cleanser delivers a light, foaming lather that lifts away impurities while actively calming and nourishing the skin. Suitable for all skin types including sensitive.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLight, foaming lather removes impurities without stripping skin\u003c\/li\u003e\n\u003cli\u003eSoothes and calms with natural botanical extracts\u003c\/li\u003e\n\u003cli\u003eNourishes while it cleanses — skin feels soft, never tight\u003c\/li\u003e\n\u003cli\u003eVegan formula — no animal-derived ingredients\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Wet face with lukewarm water. Apply a small amount to fingertips and gently massage onto face in circular motions, avoiding the eye area. Rinse thoroughly and pat dry. Use morning and evening as the first step in your skincare and makeup routine for the cleanest, smoothest base.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Chamomile · Red Clover · Elderflower Extracts · White Willow Bark Extract\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"240ML","offer_id":43859380306096,"sku":"FO240","price":60.0,"currency_code":"USD","in_stock":true},{"title":"900ML","offer_id":45485506855088,"sku":"FO900","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Wash_Chamomile_Both.png?v=1786287796"},{"product_id":"5-well-color-corrector-palette-by-sarah-fendrich","title":"5 Well Color Corrector Palette by Sarah Fendrich","description":"\u003cp\u003eUneven skin tone, dark circles, redness — this palette handles it all before foundation even touches your face. The 5 Well Color Corrector Palette by Sarah Fendrich is a luxurious cream-based formula that neutralizes discoloration and brightens skin for a flawless, hydrated finish with medium coverage.\u003c\/p\u003e\n\n\u003cp\u003eFive versatile corrector shades work together — mix and layer to target exactly what you need: darkness, redness, or dullness. Available in Optical Illusion (Light) and Shady (Dark) to match your skin tone.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFive corrector shades for targeted, customizable coverage\u003c\/li\u003e\n\u003cli\u003eCream-based formula — blends seamlessly into skin\u003c\/li\u003e\n\u003cli\u003eConceals dark circles, redness, and imperfections\u003c\/li\u003e\n\u003cli\u003eHydrating formula — medium coverage with a natural finish\u003c\/li\u003e\n\u003cli\u003eAvailable in 2 shades: Optical Illusion (Light) and Shady (Dark)\u003c\/li\u003e\n\u003cli\u003eWorks beautifully under BB Cream or Hi-Def Foundation\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Use: Apply before foundation. Mix three of the corrector shades together, then use your middle finger to tap the product under the eye from corner to corner — never rub. As Sarah teaches: everything goes upward for a natural lifting effect. Use lighter shades for brightening, deeper shades for covering spots and redness. Finish with BB Cream or Hi-Def Foundation on top.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAvailable Shades: Optical Illusion (Light) · Shady (Dark)\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/cAYQAap4pGw?t=115\" target=\"_blank\" rel=\"noopener\"\u003e▶ Watch Sarah apply this step-by-step on YouTube\u003c\/a\u003e\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Optical Illusion (LIGHT)","offer_id":43861004517552,"sku":"P5SCF1","price":55.0,"currency_code":"USD","in_stock":true},{"title":"Shady (DARK)","offer_id":43861004550320,"sku":"P5SCF2","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Corrector_palette_Optical_illision.png?v=1787366760"},{"product_id":"sarah-fendrich-gift-card","title":"Sarah Fendrich Gift Card","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eGift card for shopping at Makeup by Sarah Fendrich online store\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sarah Fendrich","offers":[{"title":"$30.00","offer_id":43861035679920,"sku":"","price":30.0,"currency_code":"USD","in_stock":true},{"title":"$50.00","offer_id":43861035712688,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":43861035745456,"sku":"","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$200.00","offer_id":43861035778224,"sku":"","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Makeupby_Sarah_Fendrich-3.png?v=1724126362"},{"product_id":"round-concealer-brush-by-sarah-fendrich","title":"Round Concealer Brush by Sarah Fendrich","description":"\u003cp\u003ePrecision where it counts most. Round Concealer Brush by Sarah Fendrich is a vegan, professional-grade brush designed specifically for applying concealer and corrector under the eye. The compact, rounded tip reaches into the inner corners and along the lower lash line with accuracy you can't get from a finger alone.\u003c\/p\u003e\u003cp\u003eMade to pair directly with Touch Up Veil Concealer and the 5 Well Color Corrector Palette, this brush gives you clean, controlled coverage exactly where the skin needs it most.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesigned for precise concealer and corrector application\u003c\/li\u003e\n\u003cli\u003eCompact round tip — reaches inner corners and under-lash areas\u003c\/li\u003e\n\u003cli\u003e100% vegan bristles\u003c\/li\u003e\n\u003cli\u003eWorks for both concealer and color corrector products\u003c\/li\u003e\n\u003cli\u003ePairs with Touch Up Veil Concealer \u0026amp; 5 Well Color Corrector Palette\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Dip the brush lightly into concealer or corrector. Starting at the inner corner under the eye, tap (never drag) the product from corner to corner along the under-eye area. As Sarah teaches: always use a tapping motion — it blends without pulling the delicate under-eye skin. Blend outward for a seamless finish, then set with Dual Powder.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sarah Fendrich ","offers":[{"title":"Default Title","offer_id":44138137256112,"sku":"24BR","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Brush_24RoundConcealer.png?v=1735605882"},{"product_id":"firm-radiant-vitamin-c-serum-15ml","title":"Radiant Vitamin C Serum by Sarah Fendrich","description":"\u003cp\u003eBrighter, firmer, more even skin — every day. The Radiant Vitamin C Serum by Makeup by Sarah Fendrich is a fast-absorbing brightening gel serum designed for normal, combination, and oily skin types. Lightweight and residue-free, it delivers real results without heaviness or tackiness.\u003c\/p\u003e\u003cp\u003eFormulated with Vitamin C (ascorbyl glucoside) to even skin tone and protect against environmental stressors, Key Lime Essential Oil for anti-inflammatory benefits, glycerin for optimal hydration, and peptides to support elasticity and firmness. A complete brightening and firming treatment in 15ml.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEvens skin tone and brightens complexion over time\u003c\/li\u003e\n\u003cli\u003eShields skin from environmental stressors\u003c\/li\u003e\n\u003cli\u003eKey Lime Essential Oil delivers anti-inflammatory benefits\u003c\/li\u003e\n\u003cli\u003eGlycerin provides deep, lasting hydration\u003c\/li\u003e\n\u003cli\u003ePeptides support skin elasticity and firmness\u003c\/li\u003e\n\u003cli\u003eFast-absorbing — no residue or tackiness\u003c\/li\u003e\n\u003cli\u003eVegan formula — no animal-derived ingredients\u003c\/li\u003e\n\u003cli\u003eCruelty-free — never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eHow to Use: Apply a few drops to clean, dry skin each morning before moisturizer. Gently press into skin using fingertips — do not rub. Follow with your BB Cream or moisturizer for a complete brightening routine. For best results, use daily and follow with SPF during daytime use.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Vitamin C (Ascorbyl Glucoside) · Key Lime Essential Oil · Glycerin · Peptides\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44823078666416,"sku":"RV15","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/Radiant_radiant_vitamin_c_serum_15ml_005-2.jpg?v=1762113004"},{"product_id":"mini-lip-gloss-trio-red-envy-by-sarah-fendrich","title":"Mini Lip Gloss Trio \"Red Envy\" by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eExperience the ultimate in lip luxury with Mini Lip Gloss Trio  \"Red Envy\" by Sarah Fendrich. Three universally flattering shades-Swinger, Bad Bessie, Fire Engine-deliver high-shine hydration with a smooth, non-sticky finish. Perfectly packaged for gifting, these mini lipglosses bring just the right amount of sparkle to every holiday moment. \u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eContains antioxidant Vitamin E to help hydrate lips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eWear with lip liner to increase intensity and wearability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eCruelty-free: not tested on animals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44833815756976,"sku":"HLGM5-01","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/RedEnvy_b1b2120d-7930-4fa9-ba73-5f41b73a6635.png?v=1762535663"},{"product_id":"mini-lip-gloss-trio-bare-rose-by-sarah-fendrich-copy","title":"Mini Lip Gloss Trio \"Bare Rose\" by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eExperience the ultimate in lip luxury with Mini Lip Gloss Trio  \"Bare Rose\" by Sarah Fendrich. Three universally flattering shades-Pink Lady,  Embrace,  Nearly Naked-deliver high-shine hydration with a smooth, non-sticky finish. Perfectly packaged for gifting, these mini lipglosses bring just the right amount of sparkle to every holiday moment. \u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eContains antioxidant Vitamin E to help hydrate lips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eWear with lip liner to increase intensity and wearability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eCruelty-free: not tested on animals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44833835253936,"sku":"HLGM5-02","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/2025_holiday_gloss_beauty_li_bare_rose_111_103_165_02_78b9a500-d70e-4fdb-8d1e-742c3b8ace71.png?v=1762629774"},{"product_id":"mini-lip-gloss-trio-nude-whispers-by-sarah-fendrich","title":"Mini Lip Gloss Trio \"Nude Whispers\" by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eExperience the ultimate in lip luxury with Mini Lip Gloss Trio  \"Nude Whispers\" by Sarah Fendrich. Three universally flattering shades-Liberate, Pinky, All That-deliver high-shine hydration with a smooth, non-sticky finish. Perfectly packaged for gifting, these mini lipglosses bring just the right amount of sparkle to every holiday moment. \u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eContains antioxidant Vitamin E to help hydrate lips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eWear with lip liner to increase intensity and wearability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eCruelty-free: not tested on animals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44833840955568,"sku":"HLGM5-03","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/2025_holiday_gloss_beauty_li_nude_whispers_214_106_196_03.webp?v=1762629672"},{"product_id":"mini-lip-gloss-trio-midnight-rush-by-sarah-fendrich","title":"Mini Lip Gloss Trio \"Midnight Rush\" by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eExperience the ultimate in lip luxury with Mini Lip Gloss Trio  \"Midnight Rush\" by Sarah Fendrich. Three universally flattering shades-Daiquiri, Opulent, Venom-deliver high-shine hydration with a smooth, non-sticky finish. Perfectly packaged for gifting, these mini lipglosses bring just the right amount of sparkle to every holiday moment. \u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-rte-list=\"default\"\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eContains antioxidant Vitamin E to help hydrate lips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eWear with lip liner to increase intensity and wearability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"preFade fadeIn\"\u003eCruelty-free: not tested on animals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44833861861552,"sku":"HLGM5-04","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/2025_holiday_gloss_beauty_li_midnight_rush_210_212_153_04.png?v=1762629502"},{"product_id":"mini-purse-lip-set-high-voltage-by-sarah-fendrich","title":"Mini Purse Lip Set \"High Voltage\" by Sarah Fendrich","description":"\u003cp class=\"preFade fadeIn\"\u003eExperience the ultimate in lip luxury with Mini Purse Lip Set \"High Voltage\" by Sarah Fendrich. Three universally flattering shades-Betty Boo, BFF, Cat Calls-deliver high-shine hydration with a smooth, non-sticky finish. 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Silky-smooth formulation ensures effortless blending and enduring color that transitions seamlessly from day to evening wear.\u003c\/p\u003e","brand":"Sarah Fendrich","offers":[{"title":"Default Title","offer_id":44834700591280,"sku":"HP3SEF5-04","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/2438\/4432\/files\/holiday_eyeshadow_nightshade_spark.png?v=1762630389"},{"product_id":"holiday-collection-eye-shimmer-set-candlelit-drama-by-sarah-fendrich","title":"Holiday Collection Eye Shimmer Set \"Candlelit Drama\" by Sarah Fendrich","description":"\u003cp data-pm-slice=\"1 1 []\" data-rte-preserve-empty=\"true\"\u003eHoliday Collection Eye Shimmer Set \"Candlelit Drama\" by Sarah Fendrich creates dimensional eye looks with this four-piece set of richly pigmented powders and luminous liquid shimmer. 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