Find Your Shade

14 foundation shades · 8 BB Cream shades · find yours in 30 seconds

Hi-Def Foundation

14 shades · $50

15% off your first order: WELCOME15

New customers, one use per customer.

1 · Find undertone 2 · Pick shade Send me a photo Free guides

Step 1: Find your undertone

Look at the inside of your wrist in daylight. Swipe, then tap your match.

COOL

Blue or purple veins

Hi-Def N shades
BB Cream Cool shades

See N shades ↓

WARM

Green veins

Hi-Def C shades
Standard BB Cream shades

See C shades ↓

Wrist with blue-green veins, neutral undertone

IN-BETWEEN

Blue-green, hard to tell

Try BB Cream Neutral, or let Sarah pick

Ask Sarah ↓

Double-check: silver looks best and you burn easily = cool. Gold looks best and you tan easily = warm. Both = neutral.

Step 2: Pick your shade

Swipe sideways, then tap a shade to shop it. Between two? Choose the lighter one. Screen colors vary, so ask Sarah to confirm.

Hi-Def Foundation · Cool Neutral (N) swipe →

Hi-Def Foundation · Warm Yellow (C) swipe →

BB Cream · 8 shades swipe →

Still not sure?

Let Sarah match it for you, free.

Matching shades from a photo is one of Sarah's specialties, backed by 20+ years of professional experience at Bobbi Brown and Christian Dior. Send these two photos, or share a link to a public social media post, and she'll tell you your exact shade.

1 · Inside of wrist

2 · Jawline & neck

No face needed · no makeup · natural daylight · no filter or flash

Your photo is only used to find your shade and is never shared or posted.

Ask Sarah on Instagram Email Sarah

Or text: (925) 232-1859

Free printable shade guides

Keep them on your phone or print the last page. swipe →

Hi-Def Foundation Shade Matching Guide cover

Hi-Def Foundation Guide

Download free →

BB Cream Guide

Download free →