Makeup artist & founder · Trained at Bobbi Brown & Christian Dior

Beauty for the woman you’ve become.

Clean, cruelty-free makeup and skincare created by Sarah Fendrich after 20 years at the world’s top beauty counters — for the woman the industry stopped paying attention to.

★★★★★ 5.0 on Google · Cruelty-free · Halal certified

Sarah Fendrich, founder

As featured in

Daily Mom

“The skin care is the bomb.” — Erin Brockovich

Press room
Sarah Applying Makeup to a woman

The founder

Twenty years perfecting other brands. Then she made her own.

Sarah trained and worked as a makeup artist at Bobbi Brown and Christian Dior before launching her own line. Every shade and formula is one she uses on real clients — brides, executives, and women who want makeup that works with their skin, not against it.

Read Sarah’s story
Award badge for Sarah Fendrich from Sarah Fendrich Makeup, Danville, recognized by the Danville Area Chamber of Commerce in 2023.Gold and blue emblem for 'Best Home Based Business' award on a black background

Honored by the Danville Area Chamber of Commerce

Google reviews

50 five-star reviews

★★★★★ 5.0 on Google · also 5.0 on Yelp & WeddingWire

Read all reviews on Google

On Instagram

@sarahfendrich

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