About Us

Follow your passion, and success will follow you

Sarah's Story

With over 20 years of experience in the cosmetic industry, Sarah’s journey has taken her through prestigious training programs at renowned brands such as Prescriptives, Bobbi Brown, and Christian Dior. 

Passionate about makeup application and the science behind premium cosmetics, Sarah launched her own business in 2022. Makeup by Sarah Fendrich came from her dedication to creating stunning looks that enhance natural beauty.

A sought-after makeup artist known for her ability to enhance her clients' natural beauty with flawless makeup, Sarah has crafted celebrity, keynote speaker, and corporate looks for high-profile events and shoots. She is dedicated to sharing her talent with everyone who appreciates beauty and desires a personalized look that truly works for them.

Exceptional Service
& Customized Experience

I am dedicated to ensuring that my clients
look and feel their best on their special day.

Specializing in makeup for industry, corporate and life events, photo shoots, makeup lessons, and makeup parties, Sarah has had the honor of being part of countless cherished moments. Her skills and artistry have been recognized on various platforms and she was honored to receive the award for “Best Health and Wellness Beauty” business in Danville, California 2023.

From the intimacy of wedding days to the professionalism of corporate headshots, from the spotlight of main stage keynotes to the captivating world of editorial photo shoots, her ultimate goal remains unwavering – to ensure 100% satisfaction for her clients, leaving them feeling their absolute best. Your beauty and confidence are Sarah’s inspiration, and she is dedicated to creating makeup experiences that are as unique as each individual she has the privilege to work with.